While working for Absolute Creative Media, I had the chance to create some exciting logos. An example of this was the Blue Sea Holidays logo, who were an existing brand wanting to refresh their look. They wanted to keep the original colour combinations (original logo shown), but they wanted their company to look more modern. I created a few iterations using different illustrative elements to bring interest to the design. I also worked with type frequently, using different weights to differentiate between words. The final design is the bottom design, using the palm tree as a visual 'holiday' element, which was tweaked slightly from this final design. The final design is also shown, but was not edited by myself.